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16 Apr

Posted at 13:05h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]Relationship brands like Harley Davidson offer the perfect benchmark for building a brand based on the emotions of love and a sense of belonging. Harley Davidson surrounds consumers with branded experiences that can be shared with...

16 Apr

Posted at 12:09h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]Guilt is a powerful emotion that can come in many forms. Whether you feel guilty that you work too much and don’t spend enough time with your family or you feel guilty that you...

16 Apr

Posted at 08:18h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]Everyone is afraid of something but regardless of what each individual might be afraid of,there is no doubt that fear sells. Since few products actually solve a person’s fears but rather placate fear temporarily,...

16 Apr

Posted at 06:44h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]Most consumers want to feel like they’ve gotten a good deal when they make a purchase. Getting what is perceived as a good value for the money is a universal desire that is rooted...

10 Apr

Posted at 12:39h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]It all started with instant coffee, the Polaroid instant camera product, the Domino’s 30- minutes or less pizza guarantee, and the instant retail credit card at the register program.I’m talking about consumers’ desires for...

20 Sep

Posted at 09:51h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]Trust is one of the most common emotions tapped by marketers to sell products and services. Whether a bank is telling consumers they can trust their money with the institution or an e-commerce website is telling...

20 Sep

Posted at 06:56h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="20" down="0"][vc_column_text el_class="pmargin"]Gathering information[/vc_column_text][vc_column_text el_class="pmargin"]Before starting on anything we need to determine the exact need of the client the best we can. When approached for a new job a meeting needs to be set up to...

20 Sep

Posted at 06:41h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]There is a reason why marketing programs hyping “no contract,” “cancel anytime,” and “money back guarantee” are so popular. All of these messages allow consumers to make purchases without feeling trapped by long-term commitments. Try-and-buy programs...

20 Sep

Posted at 05:07h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]Your work space can be a useful tool to help bring your brand to life.[/vc_column_text][vc_column_text el_class="pmargin"]Instead of being boring and dull, your office design can offer several benefits for your company like increased productivity and more...

19 Sep

Posted at 18:35h in Uncategorized by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="10" down="0"][vc_column_text el_class="pmargin"]Building a brand based on emotions is a powerful way to motivate people to purchase your products and services, and selling a feeling of security as an emotional benefit of making those purchases is...