In 2014, after three years of silence, Hacoupian decided to launch its latest fashion catalogue. Considering the duration of company’s absence, we found it necessary to customize a set design that would flatter the new styles and designs the most, for this reputable brand in men’s clothing. The set was to emphasize simplicity, durability and enhance the clothing details as well as the minimal color blends of the brand; consequently a combination of concrete walls, high mirrors along with simple, classic furnishing pieces were picked as the primary setting for the shoot. A cat walk was also custom designed and built to add a more realistic touch to the considered motion photography, while distinguishing this project from the previous ones. Since our client wanted to introduce and inform the start of a new chapter to their customers, we decided to begin their catalogue with a white page to put further emphasis on the brand’s new approach. Show must go on. The design and publishing of the catalogue along with a backstage film were part of the package that highlighted the capabilities and professionalism of Hacoupian Company.

Two years later, in 2016 we collaborated with a professional Italian modeling and photography agency, hired by Hacoupian to produce their new catalogue. This time we needed to provide consultation on design and development of the project as well as publication of the new catalogue in the same dimensions as the previous ones.

As one of the oldest and most reputable brands in men’s fashion industry of Iran. A client with a unique perspective and a special place in the clothing market asked zibaloon for a multimedia annual clothing package that was also to celebrate their 40th anniversary; a project that was as valuable for us as it was for our client. The package was to include a catalogue of their latest designs along with visual presentation of company’s hi-tech facility and the above the line production process plus a DVD infomercial. We therefore started by doing a complete research on the brand’s local and foreign competitors and the available examples of similar content in the market which proved to be difficult.

Our first step was finding the appropriate title that would embody the message that the company wanted to convey. We decided to look into Hacouopian’s fan club and customer reviews for inspiration and it paid off. Collaborative research showed us that the best title that could sum up the extensive activities of the company as well as their ambitions and visions toward a brighter future was “Life”.

The design, decorations and fashion photo shoot for this project were to be distinct from previous projects. We also needed expert approach to page setting and textual quality to ensure an above the line overall production outcome for the amount of available material.  Organizing a wide range of relatively related material and presenting them under the same umbrella while reflecting on 40 years of strong presence which was essentially to be done in a way that could serve as foundation for possible future projects. The DVD infomercial required its own set of guidelines since it needed to create a connecting link between the brand and consumers so it needed to be attractive as well as informative; for that purpose we felt it necessary to have a soundtrack specially written for the infomercial.

“Life” became a stylish package that included an annual catalogue of the latest designs of the company, plus an infomercial DVD that was comprehensive, informative and engaging; displaying the production process from A to Z, company’s customer oriented philosophy and a look at the professional life of the founding person, Mr.Hacoupian.

The following year Hacoupian decided to launch a campaign to distinguish their two different product lines of Haco & Hacoupian. Haco is the import line of designer, casual and sport clothing for young people and Hacoupian an independent formal clothing production line. We needed to design a pack that successfully served both purposes and Life once more proved to be a strong root for fruition of further creative ideas, in this case Day & Night. We picked the never ending and inseparable life cycle to emphasize the differences and at the same time the permanence of both lines.

The colors black & white were chosen as basic theme colors for the two catalogues to be a further hint at the title. Everything from the page setting to font design was executed to emphasize the revolving cycle. The two catalogues were finally placed in a stylish pack, based on the company’s logo that associated the two brands while distinguishing them from each other.