As a fundamental aspect in branding, visual identity has been reformed and found new definitions and exits over the recent years. The development of new social media has made integrated, unified visual design a key factor of the brand construction process.
We have been able to provide our progressive clients with brand reconstruction ideas that helped them reach a much stronger inter as well as intra-departmental organizational visual uniformity and representation.
According to the new definitions in branding, all different executive approaches to a project should be contained and directed under a targeted, structured visual identity concept; a creative visual guide which could accommodate various functions within a campaign.
There is no limit to how creative visual identity can get. Strong brands always lay solid and calculated structures that could sustain all creative projects for many years to come.
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