Italfoam

How make a perfect furniture advertising?

Certainly there are many answers but Italfoam’s definition of furniture is the coordinator of other elements of a place. Comfort and leisure are common definitions of a good furniture but our client believes in something more. In today’s modern world our environment constantly changes. So does our home and office furniture. With the same approach, Italfoam, apart from its elegant name, high quality and modern design, creates modern furniture with the best material for stylish consumers.

But what are the secrets to presenting the best furniture in the competitive market? Zibaloon believes the secret lies in the methods of presentation and strategy reviews. Just as we invest in today’s technology, educate human recourses and develop funding resources we must also have a business plan to be seen and to be memorable for the target consumers.

By upgrading Italfoam’s visual world, Zibaloon set a new standard for logo designing. According to the new standards, the logo color changed to silver. The font also changed to make Italfoam’s logo more memorable.By upgrading Italfoam’s visual world, Zibaloon set a new standard for logo designing. According to the new standards, the logo color changed to silver. The font also changed to make Italfoam’s logo more memorable.

Client:

Italfoam Co.

Task:

Photography, Catalog Design, Web Design

A new perspective through our lens.

The photo shooting project began at Zibaloon’s great studio with a Canon Mark II camera. Our approach; to create intimacy with the audience by portraying home or office environment through human elements. In order to reach high quality photography of the products, all the backgrounds were chosen with extreme precision. The photo shoot allowed us to review other marketing requirements.

Renovating the image, Another great victory.

During a coherent procedure all the required factors transformed so Italfoam would be in complete harmony with its product quality. Based on Zibaloon’s new approach, Italfoam didn’t just depend on printed advertisement. Focusing on the internet and cyberspace were one of the best strategies included in the campaign. Italfoam’s new website completely matched the designed elements and the brand positioning was in coordination with the printed advertisement.

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Truth

A pioneer in home and office furniture design, Italfoam has consistently tried to go beyond the conventional popular styles of the market and manufacture furniture that is in harmony with modern living space and its demands. Who knew this? Who should know this about Italfoam? These were the questions that brought them to Zibaloon.

Challenge

We knew our first step would be establishing the company’s target group and afterwards we could decide on a more effective way that could distinguish Italfoam from their competitors and communicate this difference effectively to their target group

Dare

Our market research team helped clarify many facts about the company’s customers, this not only helped them establish a better supplier-consumer relation but also allowed them expand and distribute with better confidence to potential neighborhoods. Following the same agenda the photography project focused on conveying a heartwarming, homely environment to spark the consumer’s imagination and leave a longer lasting visual effect. Last but not least our creative team changed the color, composition and positioning of the logo (on products?) to enhance the overall imagery and make it more striking.