One of the unique characteristic of advertising industry is to serve differently in various projects. Although, the performance process of advertising has been standardized, the spirit and distinction among audience is the key point that makes the advertising more interesting rather than other industries. Zibaloon encountered with cultural project as we accepted The Deutsch Schule ( DBST ) project. DBST operates in Iran about 100 years, which we have to bring it up to the school students’ attention. We had researched the school environment to be more effective. Different school level such as kinder garden up t0 high school had been controlled from the facility, principle, and internal and external space perspective. After gaining knowledge about entire DBST school, we had created a friendly connection between students and our team members.