In order to further ensure the success of any branding project; collection of extensive information and thorough analysis of the targeted market need to be the primary step. At zibaloon, we live by this important doctrine since we believe market research to be the core of branding and nothing else could be a greater guarantee for the success of a campaign. For that purpose if you want to create a clearer picture of the potential market and get ahead of the competitors it is essential to take research and analysis seriously.

Market drive and consumer behavior are constantly shifting issues, making it essential to conduct thorough research and strategic analysis of competitors as well as studying all the influential factors of the market. Only then we could take decisive and clear action to distinguish ourselves and put ourselves ahead of competition by demanding a bigger share from the market.

At zibaloon, the true characteristics and qualities of a brand are defined, based on extensive studies and therefore have the potential to serve as distinctive core ideas for a long time; facilitating the newer branding requirements.

The philosophy within a company slogan is also a derivative of the provided market research material which allows all activities within a branding campaign to be unified. At Zibaloon we live by this unvarying belief which helps us ensure a stronger market positioning of our clients. This basic fact could help a newcomer to the market a new but powerful market leader.